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Project 4- 12/7

Today was the final critique for this type project. With all the letterforms altogether the criticism that I received was very helpful to refine the final product. One thing that people brought up was closing the gap in the “h”. It had the angled break but was distracting and not as necessary as opposed to the counters on the other forms with it. I was also told to work on the ascender heights of a few letterforms to make sure that they aren’t too high or too short for the other letters.

One piece of criticism that I thought was helpful but didn’t think of was the catchphrase. The use of the word “chi” could have some connotative dissonance that I didn’t take into account with being from Chicago. I think with that, it would be used more on the local level so some of that is resolved. I also need to change some of my mockups to make it more contextual. I’m going to add a date to the billboard as well as make the background Chicago. I’m also going to make the cup a cold cup.

Overall, when I make these changes I will be pretty happy with my first designed typeface! It took a different direction than I thought it would initially take, but it came out clean and applicable which I’m proud of.

Before critique:

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After (FINAL):

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Project 4- 12/5

Today’s primary task was to fix the “s” which has been giving me so much trouble. I spent nearly the entire class trying to figure out how to combine the shapes and curves cohesively until I recieved help from Professor Fender. The problem I was having was I was trying to only use the shapes that I used for the other forms. Because of this, the proportions, as well as the overall shape/feel to the letter, was very off.

What professor Fender helped highlight was that it didn’t have to be perfectly akin to the other circularly based forms, but still had to make the overall typeface. I worked more on breaking up the shapes and working with the curves and overlapping shapes to help create the form. Once I got the shape, it was then making sure that it was even and making sure that the transitions between the larger and smaller curves was smooth and not sharp at all. It still needs some work, but is much better than before.

Here is some progress on the “s”:

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Project 4: 11/30

Today we met in small groups which was extremely helpful at this point in the project. What it helped me with the most was my catchphrase as well as my applications of the typeface. Right now, I have the phrase “eat, see, Chi” which I enjoyed and got pretty good feedback on. I think it’s short enough and encompasses the sites and foods offered at this festival along with the Chicago pride. In terms of its applications, I’ve been stuck on what to put it on. I got some great ideas like cups (since it’s a food and drink festival) and possibly a snapchat filter since those are so integral to a festival of this size now. I was also thinking of advertisement like a bus wrap or a billboard.

In term of the typeface itself, I’ve been chugging along as much as possible. The one letterform I’ve been stuck on the most has been the “s”. I will definitely need help with that before the final critique and how to fix the transition of the curves. I started to combine the circular shapes with the straighter forms with the “g” and the “h” but the “h” is still really wonky so that will have to be resolved and Olivia helped me see that it was much too wide as compared to the other forms.

Here are some progress shots:

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Project 4: 11/28

Today in class it was another work day to further work on our typeface and develop it. For me, I had a lot of troubles making the shapes looking perfect and transition smoothly (especially since my letterforms are primarily circles in many cases). I had professor Fender help me with getting the mechanics down of the “o” and once I had that letterform down, I was able to apply it to other forms similar like the “a” and the “c”.

The challenge I had to get over after the “o” was finding the right angle for the terminal of the “a”. I didn’t know if I wanted it to curve or work with just a straight line. After some experimentation, I worked with a straight terminal to give it more structure. It was nice because I then had the mechanics for the “i” and other straight letterforms that I plan on working on during next class.

I’m still working on my catchphrase because the one the festival currently uses is very wordy and not very catchy. For a festival that focuses a lot on small portions and short attention, I want something short and catchy. That is my next project.

Here is some progress:

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Project 4: 11/21

Today in class we solidified the direction we wanted to go in and met with small groups to discuss it. I was not in class this day, so instead, I had to work off of my own opinions as well as opinions from my friends that I showed it to.

I chose the letterform “o” that I liked the best that had the break in the upper right of the circular form. I liked this one the most because it showed a form of whimsy and fun that a very square and fully connected letter doesn’t have. With the festival being friendly to all ages, having a typeface that could appeal to all ages in terms of its softness and readability was an important aspect of my typeface. Some opinions that I received expressed that the type could seem a little too elementary for one of the largest cities in America. Because of this, I think I want to play more around with proportions as well as color, later on, to make sure that it can still be taken seriously.

Here are some progress shots:

Project 4- 11/16

Today was furthering our designs and really getting into creating our letterforms for our typeface. I chose the event the Taste of Chicago because I’ve been to the event many years and I think it has a fun, energetic feel to it without feeling too robotic or whimsical. When working on my ideas and sketches for letterforms,  I tried to make forms that were thicker and not too dramatic. I wanted them to have a fun, whimsical feel to them so that they would make the energetic, but laid-back vibes of the festival itself.

I focused a lot on handwritten scripts (more modern scripts). I liked the thickness of them to work on and their possible connections. I also liked experiments that had more movement to them. Since Chicago is the “windy city” and the festival is constantly moving and grooving, I think having a typeface that is either not completely together or one that seems to be in movement or creation might work well with this event.

Here are some of my preliminary sketches I have thus far:


Project 3- Final

I really enjoyed this project. At first, it was definitely a struggle trying to figure out what I wanted to do and how I wanted to execute it. I had a lot of ideas in my head about what Dada was and how it could be executed conceptually, but not any concrete examples of how to do so. When I finally sparked an idea, it was like a lightbulb. I was stuck too much on treating it like a book, but I realized that it was the perfect way to deconstruct an object that was so readily known and used by both everyday citizens, as well as government officials and power structures.

Once I figured out my idea, it was just a matter of how I wanted to construct it as well as how it would look. I chose to use a bunch of different papers that all still looked natural. I wanted it to look more found than just traditional white book pages. IMG_8457.jpgIMG_8458.jpgIMG_8462.jpgThe tyvek ended up being the perfect way to bind it all together. Having to bind it traditionally just would have been too much and could have made it feel like almost too much of a book. I started from the bottom and added pages as I went. In hindsight, I should have started from the top so I could figure out the folds more systematically. It worked out well starting from the bottom of my mock up, but I didn’t take into account how many more pages there was on the real project. But, overall, I was happy with how it all turned out and would only make a few changes if I had to do it again.